Archive for the Blog Category


Herothon weekend is here! We’ve been busy setting up at the expo! Make sure you stop by and say Hi! Expo opens at 10am and closes at 7pm!

These Santas Boogied

I wanted to take a moment to send you a quick “Thank You” for your support with the San Antonio 5k Santa Boogie.  For a first time event, it went off without a hitch… other than wearing a velvet Santa suit in our Texas humidity.  Lol.  This event could not have been so successful without your help!  Thank you for the support with our event, and in our community.  Merry Christmas.

Here is the news clip from News 4 WOAI, 5pm:

Belinda Benavidez
D’Corazon Foundation,
Marketing & Special Events

D’Corazon Foundation~ Helping to improve the lives of disadvantaged children, and lending a hand in social and economic hardships.

Saturday Bike Bonanza!

This Saturday, we are having a bike demo and SALE in Helotes!  All our bikes will be outside and ready to test ride.  ALL bikes will be discounted SIGNIFICANTLY on Saturday only!  We’ll have 2012 bikes at closeout pricing, as well as discounts on 2013 products, including Road, Tri, and Mountain bikes from Felt.

Our entire stock of BMC Products will also be on display and ready to test ride.  This includes the Grand Fondo bikes in Carbon and Aluminum, the TM01 and TM02 time trial bikes, and the Four Stroke full suspension mountain bike. Wow!!

ALL GORE BIKE WEAR is 30% off on the day of the sale.  Get ready for the cold front… brrrr it’s really coming!

Gift Certificates for Retul Bike fitting services are also 30% off!! Normally $200, $140 on day of sale.

What are you waiting for?????

Shimano Goodies

Shimano just stopped by for a technical demonstration of their new Dura Ace 9000 group.  I took pictures of the bike and components– but I really should have taken pictures of the smiles on the employee’s faces when they came back from thier test rides.

Email me if you’re interesting…


Winter Training Program

Join We Run San Antonio for our annual Winter Marathon and Half Marathon program. The program includes 3 weekly group runs, your personalized training plan, and your entry fee for the Fort Worth Cowtown Marathon or Half Marathon.

Start date: December 11, 2012

Info Session Dates:

Visit our stores for one of the following info sessions to learn more about our winter marathon & half marathon training,

  • Thursday December 6, 2012 at Alamo Heights @ 6:30pm
  • Sunday December 9, 2012 in Soler’s Helotes @ 3:30PM
  • Monday December 10, 2012 in Soler’s Stone Oak @ 6:30PM


Coached Group Runs:

  • Tuesday Night Track at Brandeis High School – 6:00PM
  • Saturday morning Long Runs at 7am at 3 different locations:
    • Soler’s Sports Helotes @ 7AM
    • Soler’s Sports Alamo Heights @ 7AM
    • Soler’s Sports Stone Oak @ 7AM
Events we will train you for:
  • 3M Half Marathon
  • HERO-Thon – Jan. 27
  • Livestrong Austin Marathon & Half – Feb. 17
  • Fort Worth Cowtown Marathon & Half – Feb. 24
  • Alamo Run Fest Half  – March 3
  • ZOOMA Women’s Half – March 23
Social Group Runs:
  • Mondays @ Soler’s Alamo Heights @ 6PM
  • Thursdays @ Soler’s Helotes @ 6PM
  • Personalized Training Schedule
  • 2 Weekly Group Runs
  • Social Group runs
  • Tech training shirt
  • On-line training log
  • Monthly Seminars on training, racing, and cross training
  • Discount at Soler’s Sports Running Stores
  • Race day support


$215 (Race Entry Fee Included)

$150 (Race Entry Fee Not Included)

Sweet New Ride

Congratulations to Robert Carlton on his new Ridley Bicycle!

The pics were taken during his bike fit session using Retul Technology.  Soler’s Sports’ Frank Prior is a Retul Certified fitter for road and triathlon and can get you fit for optimum comfort and performance.  Book your appointment today by calling 210-490-9987.

Free Form Clinics this week!!

Form Analysis! We are doing a form analysis and clinic at each of our stores throughout this entire week, as we partner with our friends from Newton running.

Learn techniques that can help you run stronger, more efficiently and with reduced risk of injury.

Topics include: running injuries, biomechanics & the science behind newton Running Shoes.

The Newton educator will be at a different store each day this week! The educator will be in the store ALL DAY and will host a form clinic in the evening. Call or stop by the store nearest you to sign up!!

  • Mon.- Alamo Heights (clinic at 6:30)
  • Tues.- Jackson Keller (clinic at 6:00) *only class at 6
  • Wed.- Stone Oak (clinic at 6:30)
  • Thurs.- Helotes (clinic at 6:30)

*the Newton educator is here to help you with your form, not sell you a pair of Newtons. 🙂

Black Friday is Here!

Progressive discounts!!

  • Buy 1st item full price, receive:
  • 2nd item at 25% off
  • 3rd item at 50% off

*multiple item discount will be prioritized by price

*cannot be combined with Garmin 610 special, to-go shoes, discounted summer apparel or stocking stuffers.  Certain restrictions apply.

Garmin 610 with HRM

Regularly $399, on sale for $299 ($100 savings)- while supplies last, no rain-checks

Amazing Christmas Stocking Stuffers

Summer Apparel Closeouts

Bike packages

Everything you need for a cyclist including: a select bike from one of our top brands, helmet, pedals, shoes, cycling kit (outfit), a certified Retul fit, and more!

Regular store hours 10am-7pm

The Coolest Bike in the Store

We just unboxed a Felt 24” road bike for display at our Helotes location.  I have a soft spot for youth sized road bikes.  Every time I get to sell or service one of these bikes I go out of my way to thank the parents for supporting cycling and tell the young cyclist how lucky he is.

Go read any cycling related headline to understand why this is the most important bike in our store.  Seeing one of these in the world always excites me.  I know the great things cycling can do for a kid.  Because of that I’m hopeful for all of the great things kids can do for cycling.

Please email me if you are interested in a youth road bike.  I’ll book a free fit session and spend some one on one time with any youngster interested in pedaling a road bike.


Felt F24

–Frank Prior

Jackson Keller Renovation!

Due to an exciting renovation at our Jackson Keller store, we will be closed this coming Sunday.  THIS IS AT OUR JACKSON KELLER STORE ONLY!

Feel free to stop by any of our other locations, and if you’re running the Rock-n-Roll Marathon, we hope you ROCK IT!

We will be open normal business hours on Monday!

Click here to sign up for our news letter!